Types of SEO
Search engine optimization (SEO) is the process of improving a website’s rankings in search engine results pages (SERPs). There are three main types of SEO that beginners should be aware of:
On-Page SEO
On-page SEO refers to optimizations made directly on individual webpages, including elements like title tags, headings, content, images, and links, in order to improve the pages’ rankings in search engine results.
Technical SEO
Technical SEO refers to optimizations made on the backend and infrastructure of a website to improve rankings, site performance, and the overall technical health of the site.
Off-Page SEO
Off-page SEO refers to actions taken to improve a website’s search engine rankings that do not involve making direct changes to the website itself, such as building backlinks, earning citations and mentions, optimizing local SEO signals, and analyzing competitor link building strategies.
In summary, effective SEO requires a multifaceted approach utilizing on-page, technical, and off-page optimizations together. On-page SEO establishes the foundation by optimizing individual webpages for search engine crawlers and users. Technical SEO creates the proper infrastructure for the website to be indexed and performant. Off-page SEO builds external credibility through backlinks, citations, and other signals. By leveraging all three in a comprehensive strategy, websites can improve their organic search visibility and rankings over time. While SEO can be complex, understanding these core types provides a roadmap for implementation.
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