What is Search Intent, and Why Does it Matter for SEO?

What is Search Intent, and Why Does it Matter for SEO?

You’ve conquered the basics of SEO – you understand how search engines work, mastered on-page optimization, and even navigated the world of backlinks. But there’s one crucial piece of the puzzle often left unaddressed: search intent. Understanding search intent is like deciphering the secret code of user behavior. It’s about understanding why people search for…